362 grocery, LUX&EASY, Green Properties, NovaConstructions
Worked as a Senior Graphic and Digital Designer there, though I had an array of responsibilities that were closer to those of a (Digital) Art Director, a Social Media Manager (creation of several calendars) and Creative Copywriter (caption copies, in-visual copies, conceptualisation).
Key Components of this job that I particularly like:
Large-scale projects, my team, array of responsibilities, opportunities to learn and evolve
Creative Direction: Proactively conceptualised and provided direction in all-things-digital; from organic and PPC post template design to caption copies, supers and large-scale concepts.
Social Media Calendar Creation: Was responsible for the creation of 5+ calendars.
Social Media Copywriting: Formulated most(about 22 per month) story and square post supers and caption copies.
Digital Design: Neatly crafted and streamlined the production of all SM templates and creatives (200+), aided in the optimization of several website elements.
Landing Page Design: Crafted 4+website templates for a "5 Brands" Concept (Burgers & Grill division.)
Benchmarking: Conducted a large-scale competitive analysis on the current digital landscape of 362's industry.
Social Ad Design: Generated about 27 different, diverse digital design templates based on several concepts granted by the marketing team on a bi-daily basis.
Supermarket Booklet Design: Aided in streamlining and expediting a large amount of InDesign processes and tasks. Formulated 2 pre-templated large 21-paged supermarket booklets with adverts bi-weekly, and 1 large menu creative every third week.
Video Design and Animation, Motion Graphics: Created several, visually robust short (and long) videos for 362’s and L&E’s Social Media Channels. Also played a key part in optimising 362’s Offer videos.
LinkedIn Strategy: Aided with the overall strategy and visual optimisation of Lux&Easy’s LinkedIn Company page.
Hashtag Research: Conducted for362 grocery and Lux&Easy to assist our digital marketing experts.
For any queries regarding my performance, you’re free to ask:
My Marketing Director: https://www.linkedin.com/in/mfoundou/ - Maria Foundou
Hardest part of the job was trying to create and form the calendar 2 months ahead, so we could focus on the production of the Supermarket Booklet.
You may see some of my works below, although they are all digital. I have also created several ad banner videos on the nick of time.
